Archbishop and Supreme Chaplain William Lori’s Membership Recruitment Elevator Speech
The membership recruitment “elevator speech” delivered by Archbishop and Supreme Chaplain William Lori appears in his final remarks at the 143rd Supreme Convention of the Knights of Columbus on August 7, 2025. In the context of a conversation with a hotel guest who asked about the Knights, he described giving this impromptu pitch:
“The Knights are 2.1 million Catholic men founded many years ago by a holy priest, Blessed Michael McGivney. They take their faith seriously and support one another in living the faith and in striving to be good husbands and fathers. They band together to put their faith into action by spreading the faith and by helping those in need. The Knights are in nine countries and our membership is growing…wanna join?”
He went on to encourage Knights to practice their own versions of such a speech, ensuring it includes the “why” behind membership (emphasizing the theological virtue of hope as a driving force).
Archbishop and Supreme Chaplain William Lori